Friday, November 9, 2012

Important ideas on SEO

SEO means "search engine optimization".
It is a process to get the "free" organic"traffic,"Éditorial"or"natural", are listed in the search engines.
All major engines such as Google, Yahoo and Bing results shown and used as pages Web and other content such as movies and local ads based on what it regards as particularly important for users of the search engine.

A marketing strategy, SEO considers how search engines, people are looking for, the terms of search or keywords in the search engines and search engines is preferred by the target group. Optimize a website may involve editing its content and HTML coding to increase its relevance to specific keywords and to remove barriers to the search engines for indexing operations. Promotion of a site to increase the number of back links or inbound links is another SEO tactic.

SEO consists of two main parts:

1. on page SEO

2. off page SEO

About On Page SEO:
Acceptable and successful on the page SEO includes:

Ø      Internal Linking
Ø      Unique and relevant content
Ø      URL structure
Ø      Metadata\
Ø      Image optimization
Ø      Keyword density

Top 5 on tactical SEO to avoid

The industry wants to make reference to these types of practices against "white hat" SEO as a means of "black hat". If you can avoid these strategies, your hard work in its campaign to shine and help your site rank:

1 Links: avoid to hide and sell links.

Create invisible links means that you link to something that are unnecessary for the reader. Some webmasters believe that you can incorporate a non-relevant link (usually to other sites the webmaster) in a fragment of text in order to provide the juice of the PR Web page. Some webmasters try to do so also by the inclusion of a link to a piece of punctuation in the text as a form of fool of Google spiders crawl

2 Key words: not engaged in key words accumulation.

This action is as it sounds. Often, the stuff keyword on sites rating and search engines and visitors. This is often done through the creation of very small text or enter a keyword in white on a white background. The robots of search engines, so I think that the page is about a certain keyword (though maybe not) and find your site. It is, of course, Google grabs you and puts you in the bottom.

3 pages: pages of the doors you are punished.

Detail pages allow a site quickly create low quality pages to rank well for many different keywords. These pages tend to be of no use to readers and are duplicate content, but companies do readers in pages that are converted from the funnel. In other words, once a company is classified for some words with very bad page and then hope that visitors will find on their pages to "make money" again.

4 content: do not use duplicate content.

Create unique content is a long time, so businesses scrape is online. In other words, copied the content on other Web sites and their own application. In double content penalty does not apply if the return to the Web page and to give credit, but you must make sure that you have a good mix of your own content and the content that you share with others.

5. Delivery: you do not have a page for visitors and another for Google

Important thing to remember is that everything you do on a Web page for visitors and the Google robots. The above tactical Black Hat is trying to fool Google and as you can guess, Google is not fond of it. In most cases, traps, punished and a good SEO job that you did (or any job) may be lost.

About Off Page SEO: 

The following 21 Off-Page SEO Strategies to Build our Online Reputation
1.Community Creation in Social Networking Sites
3.Forum Postings
4.Search Engine Submission
5.Directory Submission
6.Social Bookmarking
7.Link Exchange
9.Photo Sharing
10.Video Promotions
11. Business Reviews
12.Local Listings & Yellow Pages
13.Article Submission
14.Press Release Promotion
15.Classifieds Submission
16.Social Shopping Network
18.Document Sharing
19.CSS, W3C & RSS Directories Submission
20.Widget / Gadget Development
21. PPC Ad Campaign


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